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The Dean Mora Orchestra at the Cicada Club New Year’s Eve Eve!

Los Angeles friends of Zelda Magazine: The Magazine of the Vintage Nouveau!

The amazing Dean Mora is the featured musician in the current issue of Zelda (issue 25), and is the bandleader for the legendary Cicada Club’s New Year’s Eve Eve Party! Put on your fanciest and come dance through the decades!

Information at

Marsha Hunt (1917-2022)

After an eighty year career in Hollywood, the great Marsha Hunt passed away this year, on September 7th, at age 104. She was interviewed for the now sold out issue second issue of Zelda Magazine by Marc Chevalier.

Although the first four issues of Zelda are out of print, issues 5 through 25 are still for sale! Just click on “Purchase Zelda” and collect them all!


We are proud to announce the newest issue of Zelda Magazine for 2022, just in time for the holidays!

This is our second annual issue, and we have some terrific content for you! Start off right with Garret Richard’s notes on a Knickerbocker Cocktail and read all about the risqué “California Nightingale,” actress Betty Blythe. Ilise Carter, author of “The Red Menace: How Lipstick Changed the Face of American History,” answers questions about lipstick in the Jazz Age, and Zelda reveals facts about contrasting collared shirts. Jimmy Vargas interviews Dylan Brookes of the Australian Art Deco Avalon Restaurant and Cocktail bar, and we feature interviews with burlesque star Clara Coquette, band leader Dean Mora, and Coney Island USA’s new artistic director Adam “Realman” Rinn.

We travel to the mid-Atlantic to guide you through the Art Deco buildings and early 20th Century arts and culture of municipal neighbors Allentown and Bethlehem, Pennsylvania. As usual, Mr. Burton offers sage advice on vintage community matters, and we present snapshots from Jazz Age events from around the world. Finally, we highlight a few recipes from 1934’s “The Presto Book of Menus and Recipes” by Della Thompson Lutes.

Lastly, please consider all our sponsors for gifts, activities, fashion, and other delights!

Cheers to you, and have a wonderful 2022!

Issue 24 of Zelda Magazine is now available for purchase!


And we have news: After twelve years of publishing Zelda Magazine, this twenty fourth issue of Zelda is our first annual issue. This is a historic time as we seem to be in the final stages of the COVIID pandemic, and we have decided to publish Zelda annually.

Just as we came out of a pandemic a century ago, it will take time to adjust to a new way of normalcy. New technology and social attitudes have changed the way we can research and enjoy jazz age life, and we hope this magazine continues to encourage you to appreciate the best things of the past and look forward to the future. See friends, enjoy a vintage cocktail, and listen to some old jazz while you page through the articles in this issue.

We start with researcher and historian Garret Richard’s take on Trader Vic’s tropical tequila classic cocktail, El Diablo, followed by Eff’s Style Emporium’s review of the allure of that vintage summer fabric, Palm Beach Cloth. We have interviews with Jazz-Age-style singer Greg Poppleton and New York burlesque star Dandy Dillinger. We’ll catch up on the undertakings of Philadelphia bandleader, Drew Nugent and we’ll learn about the history of the Niles Essanay Silent Film Museum.

We’ll learn from Queen Esther how influential accomplishments people of color have gone unacknowledged, and Mr. Burton will enlighten us about appreciating vintage style without vintage values. We’ll introduce you to the sites of jazz age arts and culture in Atlanta, Georgia, and our Recipe Box feature about the U. S. Department Of Agriculture’s Circular 109 from 1918, “Cottage Cheese Dishes,” appropriately shows how to enjoy tasty recipes in hard times, and with social activities returning, we are thrilled to showcase various Jazz Age and Prohibition-era events that our readers have attended in “On The Town.”

Lastly, please take a look at all our sponsors for activities, fashion, and other delights!

Cheers to all our readers!

Zelda Is Going Annual!

Due to various circumstances, we will be publishing Zelda Magazine on an annual basis. You’ll still be getting all the great articles about art, fashion, music, lifestyle and history, as well as features on events, recipes, and travel!

In the meantime, check out this great video by Janet Klein (who wrote the tribute in last month’s issue to contributor Ian Whitcomb, and was the musician featured in the very first issue of Zelda!): “Hollywood Parlor Party with Chanteuse Janet Klein & Author Steven C. Smith,” all about composer Max Steiner!

The new issue of Zelda is back from the printer!

Issue 23, the newest issue of Zelda Magazine, is back from the printer! Enjoy it in the New Year.

Just click on “Purchase Zelda” above!

Issue 23 of Zelda Magazine!

Due to the pandemic, the newest issue of Zelda Magazine was late to be printed, and is now late to be shipped, but you can expect the usual great articles and features! We are now taking pre-orders for the New Year.

Just click on “Purchase Zelda” above!

Zelda Sale: It’s the Holiday Season!

Now that Thanksgiving is over, it’s time to think of the holiday season and New Year! We at Zelda want to remind you that Zelda Magazine makes a terrific stocking stuffer, and our “Five for the price of four” bundle makes a wonderful gift! Just click on the “Purchase Zelda” link above!

And click on our sponsor links for some more great gift ideas!

The Niles Essanay Film Museum!

The Niles Essanay Silent Film Museum is one of the wonderful places that carries Zelda Magazine. The Fremont location is closed for the time being, but you can visit their Youtube Channel for documentaries and online seminars.Check out this great bio about silent film pioneer Mabel Normand, and discover all the great videos the museum has to offer!

Zelda sponsored The Rum Reader’s “The Daiquiri Dossier: An All-Star Discussion at Slowly Shirley!”

Is there any cocktail category as wide as that of the Daiquiri? Its formula could be expanded from its first rum/lime/sugar/ice simplicity (let’s include Ti’ and Planters punches) all the way to the ‘Daiquiri squared” of complex “Rhum Rhapsodies” and other innovative variations.

Last September, Zelda Magazine was proud to sponsor The Rum Reader’s seminar on this influential cocktail: “The Daiquiri Dossier: An All-Star Discussion at Slowly Shirley!” You can find a transcript of it here: The Rum Reader!

Moderated by St. John Frizell, panelists included Dave Arnold, Shannon Mustipher, Eryn Reece, and Jim Kearns. (Zelda’s own cocktail contributor, spirits expert Garrett Richard, gets several mentions!)