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Recent Posts

Zelda sponsored The Rum Reader’s “The Daiquiri Dossier: An All-Star Discussion at Slowly Shirley!”

Is there any cocktail category as wide as that of the Daiquiri? Its formula could be expanded from its first rum/lime/sugar/ice simplicity (let’s include Ti’ and Planters punches) all the way to the ‘Daiquiri squared” of complex “Rhum Rhapsodies” and other innovative variations.

Last September, Zelda Magazine was proud to sponsor The Rum Reader’s seminar on this influential cocktail: “The Daiquiri Dossier: An All-Star Discussion at Slowly Shirley!” You can find a transcript of it here: The Rum Reader!

Moderated by St. John Frizell, panelists included Dave Arnold, Shannon Mustipher, Eryn Reece, and Jim Kearns. (Zelda’s own cocktail contributor, spirits expert Garrett Richard, gets several mentions!)

Who was Olive Thomas?

“On September 10, 1920 movie fans around the globe were stunned by the headlines: screen star Olive Thomas was dead from poison. The popular actress who had married a Hollywood prince appeared to have a charmed life. No one could have predicted this horrific end for the blue-eyed beauty.” Who was she? Read “Footlights and Shadows: The Story of Olive Thomas” by Michele Gouveia in Zelda Magazine Issue 22 to find out all about it!

Olive Thomas, from the article “Footlights and Shadows: The Story of Olive Thomas” by Michele Gouveia in Zelda Magazine Issue 22

Zelda Magazine Issue 22 is Available for Purchase!

ISSUE TWENTY TWO OF ZELDA MAGAZINE IS PUBLISHED! FEATURING THE ALLIES COCKTAIL: By Garret Richard; FASCINATING FASCINATORS: The Zelda Guide to Button Hooks; FOOTLIGHTS AND SHADOWS: THE STORY OF OLIVE THOMAS: By Michele Gouveia; WHITE TO BLACK: THE HODGEPODGE OF FORMAL WEAR: The Zelda Guide to Semi-Formal Origins; DENNIS LICHTMAN: MASTERMIND MULTI-INSTRUMENTALIST: The Zelda Interview; DAMIAN BLAKE: AN IMPRESSION OF VAUDEVILLE: The Zelda Interview; THE LAMBS ENTER THE TWENTIES AGAIN
By Kevin Fitzpatrick; SAGE ADVICE: ASK MR. BURTON: Your burning questions answered by NYC’s favorite dandy!; VINTAGE CITY 101: NEW YORK CITY: Your vintage guide to Gotham!; THE RECIPE BOX: Mrs. Wheelock’s “Salads”; ON THE TOWN: Snapshots of vintage nightlife and events: Were you there?

Click on “PURCHASE ZELDA” above!

*Correction: In the table of contents, Michele Gouveia, author of “FOOTLIGHTS AND SHADOWS: THE STORY OF OLIVE THOMAS” was spelled incorrectly.

Helping Non-Profits!

The Niles Essanay Silent Film Museum in Fremont,CA and the Burlesque Hall of Fame in Las Vegas, NV are two non-profits advertised in Zelda Magazine which have to pay rent on brick and mortar venues and are in urgent need of support and promotion.

All the non-profit organizations advertised in Zelda Magazine are worthy of and rely on donations; and we also strongly encourage support of the various Art Deco Societies and historical foundations world wide.

Vintage Egyptology!

Zelda fans! The upcoming issue of Zelda will feature Jazz Age sites and things to do in the city of Cairo, thanks to Zelda consultants and contributors, authors, Doctors of Egyptology, professors, and the most stylish couple in academics, John Darnell and Colleen Darnell!

Tune into their new Youtube Channel as they reveal the hidden art and culture of millennia ago, with Basenjis. Click on the link here:

Zelda Magazines, A Great Way To Pass The Time!

Want something to do while you’re at home? Read a back issue of Zelda Magazine! We have the current issue, as well as issues 5 through 20 available at here!

Zelda Advertisers: Discount Rates!

To help promote our sponsors, we are offering discounted advertising!

Many of our advertisers are small, independent businesses (just like Zelda Magazine) and to help them stay in business and reach more customers, we are cutting our rates in half!

If you have a business related to art deco style, early 20th Century ephemera, or something with a Jazz Age twist, and would like to advertise in the latest issue of Zelda Magazine for Spring/Summer, scroll down for our rates and contact info.

Zelda Magazine

All advertising rates include:
Your print advertisement in Zelda Magazine and a free banner for weblinks on our site for six months as a sponsor of the magazine

“BARGAIN” BANNER AD – (5” wide x 1” tall) – $24 with free web banner ad

QUARTER PAGE AD – (2.5” wide x 3.5” tall) – $37 with free web banner ad

HALF PAGE AD – (5” wide x 3.5” tall OR 2.5” wide x 7.5” tall) – $60 with free web banner ad

FULL PAGE AD – (5” wide x 7.5” tall) – $99 with free web banner ad

INSIDE BACK COVER AD – (5.5” wide x 8.5” tall; full bleed 5.75” wide x 8.75” tall) – $142 with free web banner ad

INSIDE FRONT COVER AD – (5.5” wide x 8.5” tall; full bleed 5.75” wide x 8.75” tall) – $158 with free web banner ad

BACK COVER AD : (5.5” wide x 8.5” tall; full bleed 5.75” wide x 8.75” tall) – $192 with free web banner ad

Contact info@ZeldaMag.com with any questions you may have, and to book space in Zelda’s upcoming issue!

Doris Eaton Travis – Last Private Interview!

Doris Eaton Travis was the last living Ziegfeld girl, she passed away at 106 years old in 2010. Ten years ago, Diane Naegel interviewed her for Zelda Magazine. It was Doris’ last published interview.

Until now!

Diane and I met Doris the last time Doris came to visit New York, to talk with her and give her the newly published issue of Zelda, with her interview, and I took her last formal portrait. While we were there the wonderful singer and actor David Giardina videotaped her final interview, discussing everything about her remarkable life and incredible career! You can watch it here now, at Doris Eaton Travis – Last Private Interview.

To learn more about Zelda, and get the latest issue, simply go here: Purchase Zelda!

The Tenth Anniversary of Zelda Magazine!


Welcome to issue 21, the tenth anniversary issue of Zelda Magazine!

For our Fall/Winter issue our cocktail historian Garret Richard describes Planter’s Punch and author/historian/barkeep Jeff “Beachbum” Berry shows how Prohibition and Repeal led to the creation of “tropical” cafes, rhum rhapsodies, and the birth of tiki! We’ll explore flapper’s signature accessory, the headband, and demonstrate ways to wear a pocket watch. Kathryn Smith recounts episodes in the life of flapper and society bon vivant Gertie Gertrude Sanford Legendre and we interview the bandleader/ musical director and producer of Babylon Cabaret, and interview Chicago transplant and burlesque hostess Kami Oh!

As always, Mr. Burton advises on social engagements, we display images of the past season’s Jazz Age events in “On The Town,” and our Recipe Box goes back to 1920 for “Baker’s Coconut Recipes. And in honor of our first issue, we revisit the great metropolis of New York City.

We’d like to thank our retro retail to non-profit advertisers for their sponsorship, and we hope you will appreciate the work they do by taking advantage of their services and products. Just click on the links to the right!

Advertise in Zelda Magazine!

We are busy working on the twentieth issue of Zelda Magazine! Do you have products or services for the Jazz Age/Vintage music, art, literature, dance, etc crowd? We are taking new advertisers for the next issue of Zelda Magazine!

We have low rates for advertisements and special twenty discounts for repeat sponsors! For rate cards and more information, please contact:

info@Zeldamag.com